Our Privacy Commitment
At White Owl, privacy is not a compliance checkbox — it is foundational to our business model. We operate a marketplace connecting clients with tax professionals, which means you trust us with some of the most sensitive information about your financial life. We take that trust seriously.
What we will never do with your data:
- Sell, rent, or license your personal data or tax documents to any third party for commercial purposes.
- Share your tax documents or financial records with advertisers, data brokers, or analytics companies.
- Use your identified documents or personal financial information to train AI models without your explicit consent.
- Allow Tax Professionals to retain access to your documents after an Engagement concludes or access is revoked.
This Privacy Policy describes how White Owl AI Inc. (“White Owl”, “we”, “us”, “our”) collects, uses, discloses, and protects your personal information when you use our Platform. It applies to all Users — Clients, Tax Professionals, Enterprise Users, and visitors.
Scope & Applicability
This Policy applies to all personal information collected through:
- The White Owl website (whiteowl.app and subdomains)
- The White Owl web application and mobile applications
- The Document Vault and all document storage features
- In-platform messaging, video, and communication tools
- API integrations with third-party services
- Enterprise platform instances and white-label deployments
- Any communications with our team (email, support tickets, phone)
This Policy does not apply to the practices of Tax Professionals acting as independent data controllers with respect to client data they manage in their own professional systems. Tax Professionals who handle client data are responsible for their own compliance with applicable professional confidentiality laws and data protection regulations.
Data We Collect
3.1 Information You Provide Directly
| Category | Examples | Who Provides |
|---|---|---|
| Identity Data | Full name, date of birth, government ID (for verification) | All Users |
| Contact Data | Email address, phone number, mailing address | All Users |
| Account Data | Username, password (hashed), account preferences | All Users |
| Profile Data | Professional bio, photo, specialties, jurisdictions, pricing (Tax Professionals); tax situation description, nationality, residency information (Clients) | All Users |
| Financial Data | Payment card details (tokenized, never stored by us), billing address, bank account information for payouts (Tax Professionals) | All Users |
| Credential Data | Professional license numbers, credential certificates, PTIN, bar numbers, E&O insurance details | Tax Professionals |
| Tax & Financial Documents | Tax returns, W-2s, 1099s, T4s, P60s, financial statements, supporting schedules, work product — uploaded to the Document Vault | Clients |
| Engagement Data | Scope of Work content, milestone notes, deliverable descriptions, client intake questionnaire responses | All Users |
| Communications | In-platform messages, support tickets, feedback submissions | All Users |
| Enterprise Data | Employee rosters, entity information, API credentials, mobility program details | Enterprise Users |
3.2 Information We Collect Automatically
| Category | Details |
|---|---|
| Usage Data | Pages visited, features used, search queries, time spent, click patterns, navigation paths |
| Device & Technical Data | IP address, browser type and version, operating system, device identifiers, screen resolution, time zone |
| Log Data | Server logs including access times, error logs, API call records, authentication events |
| Location Data | Approximate location derived from IP address (not precise GPS). Jurisdiction-day tracking (when enabled by user for compliance purposes) is explicit and opt-in. |
| Cookie & Tracking Data | Cookie identifiers, session tokens, analytics identifiers — see Section 16 for full details |
3.3 Information from Third Parties
- Credential Verification Partners: Confirmation of license status and disciplinary records from state licensing boards, IRS PTIN database, bar associations, and equivalent foreign authorities.
- Identity Verification Services: Identity verification results (pass/fail, confidence score) — not raw document scans.
- Payment Processors: Transaction confirmation, tokenized payment identifiers, fraud risk signals — we never receive or store raw card numbers.
- Social / SSO Providers: If you register via Google or LinkedIn, we receive your name, email, and profile photo per that platform's permissions.
How We Use Your Data
| Purpose | Data Used |
|---|---|
| Account creation and authentication | Identity, Contact, Account Data |
| Credential verification and Verified Badge issuance | Credential Data, third-party verification results |
| AI-powered matching of Clients and Tax Professionals | Profile, Engagement history (anonymized for matching model) |
| Processing and managing Engagements | Engagement Data, Document Vault contents (as authorized) |
| Payment processing and financial reporting | Financial Data, Engagement value data |
| Escrow management and payout disbursement | Financial Data, milestone completion records |
| Document Vault storage, access control, encryption | Tax & Financial Documents |
| Review and rating system management | Post-engagement review content, performance metrics |
| Platform communications and notifications | Contact Data, Engagement Data |
| Dispute resolution and mediation | Engagement Data, Communications, Document access logs |
| Platform security and fraud prevention | Usage, Device, Log Data |
| Legal compliance and regulatory obligations | All data as required by applicable law |
| Product improvement and feature development | Anonymized/aggregated usage data |
| AI model improvement (matching, document classification) | Anonymized/aggregated metadata only — never identified personal data |
| Customer support | Identity, Contact, relevant Engagement and Account Data |
| Marketing communications (with consent) | Contact Data, usage preferences |
Legal Bases for Processing (GDPR)
For Users in the European Economic Area (EEA) and United Kingdom, we process personal data under the following legal bases:
- Contract Performance (Art. 6(1)(b)): Processing necessary to provide Platform services, including account management, Engagement facilitation, payment processing, and Document Vault operation.
- Legitimate Interests (Art. 6(1)(f)): Platform security, fraud prevention, product improvement using anonymized data, and business analytics — balanced against your privacy rights.
- Legal Obligation (Art. 6(1)(c)): Compliance with applicable laws including tax reporting, anti-money laundering requirements, and regulatory mandates.
- Consent (Art. 6(1)(a)): Marketing communications, optional features such as jurisdiction-day tracking, and AI training using identified data (where applicable). You may withdraw consent at any time.
- Special Categories (Art. 9): We do not intentionally collect special-category data. Where tax-related data incidentally reveals health, racial, or other sensitive information, processing is based on your explicit consent and professional necessity.
Data Sharing
We Do Not Sell Your Data. White Owl does not sell, rent, or license personal data or tax documents to third parties. Period. Any future material changes to this commitment will require advance notice and explicit consent.
6.1 Sharing Within Engagements
When you initiate an Engagement, you authorize the Tax Professional you select to access your profile information and specific Document Vault documents you designate. This sharing is necessary to deliver the services you requested and is governed by the Tax Professional's professional confidentiality obligations.
6.2 Service Providers (Sub-processors)
We share data with carefully vetted service providers who process data on our behalf under strict contractual data processing agreements, including:
- Payment processing: Stripe (payment card processing and escrow management)
- Cloud infrastructure: AWS / GCP (encrypted data storage and compute)
- Identity verification: Stripe Identity (credential and ID verification)
- E-signature: DocuSign / HelloSign (document execution)
- Communications: Transactional email, SMS notification providers
- Analytics: Privacy-respecting analytics for Platform improvement (anonymized/aggregated data only)
- Security: DDoS protection, fraud detection, penetration testing partners
All sub-processors are contractually prohibited from using your data for any purpose other than providing services to White Owl. A full list of sub-processors is available at whiteowl.app/sub-processors.
6.3 Legal Disclosure
We may disclose personal information when required by law, court order, subpoena, or regulatory demand; to enforce our Terms; to protect the safety of Users or the public; or in connection with a merger, acquisition, or asset sale (with advance notice to affected Users).
6.4 With Your Consent
We may share your data for purposes not described above with your explicit consent, which you may withdraw at any time.
Document Vault & Tax Data — Special Protections
Because the Document Vault contains some of the most sensitive financial and personal information our Users possess, we apply enhanced protections beyond our standard data practices:
Enhanced Document Vault Protections:
- Encryption: AES-256 encryption at rest; TLS 1.3+ encryption in transit for all document transfers.
- Access Logging: Every document access, download, and share event is logged with timestamp, user identity, and action type. You can view your Document Vault access log at any time.
- Granular Authorization: You authorize document access on a per-document, per-Engagement basis. General account access does not grant document access.
- Automatic Revocation: Tax Professional access to Client documents terminates automatically upon Engagement completion or manual revocation — no action required by the Client.
- Zero Commercial Use: Document Vault contents will never be used for advertising, sold to data brokers, or shared with financial institutions for commercial purposes.
- No AI Training on Identified Data: Your named documents and identified tax data will never be used to train AI models without your explicit, written consent.
7.1 Tax Professional Access to Documents
Tax Professionals must agree to the Tax Professional Addendum, which includes binding obligations regarding the confidentiality and professional handling of Client documents — obligations that supplement and are independent of their applicable professional conduct rules (including IRC § 7216 restrictions on tax return preparer use of return information).
AI Tools & Data Usage
8.1 What AI Features Process
Our AI Tools process data to provide matching, document classification, research, and compliance features. The data used by each feature is:
- Matching Algorithm: Profile data, engagement history, jurisdiction preferences, and anonymized outcome data — never raw Client tax documents.
- Document Classification: Document content you upload to the Vault, processed in memory to extract structure and metadata. Raw document content is not retained by the classification model beyond the processing session.
- AI Research Tools: Your research queries and the jurisdictional context you provide. Query logs are retained in anonymized form for quality improvement.
- Compliance Checker / Day Counter: Location and date data you explicitly input. This feature is entirely user-initiated and requires explicit activation.
8.2 AI Model Training
We use anonymized, aggregated, de-identified metadata — such as engagement duration, document type categories, and matching outcome signals — to improve our AI features. This data cannot be linked back to any individual User. We will never use identified personal data or named tax documents to train AI models without explicit written consent.
Data Security
We implement a comprehensive security program appropriate for a platform handling sensitive financial and tax data, including:
- Encryption: AES-256 encryption at rest for the Document Vault and all sensitive data stores; TLS 1.3+ for all data in transit.
- Access Controls: Role-based access control (RBAC) for all internal systems; principle of least privilege for all Platform personnel.
- Authentication: Multi-factor authentication (MFA) required for all Tax Professionals and all internal Platform personnel; strongly recommended for all Clients.
- Monitoring: Continuous security monitoring, intrusion detection, and anomaly alerting.
- Penetration Testing: Regular third-party penetration testing and vulnerability assessments.
- Incident Response: Documented data breach response plan with regulatory notification procedures compliant with GDPR (72-hour notification), CCPA, and applicable state breach notification laws.
- Personnel: Background checks for all personnel with access to User data; mandatory privacy and security training.
Data Breach Notification: In the event of a data breach affecting your personal information, we will notify you and applicable regulatory authorities as required by applicable law — including within 72 hours under GDPR and within the timeframes required by applicable state breach notification statutes. Notification will be sent to the email address associated with your account.
Data Retention
| Data Category | Retention Period | Rationale |
|---|---|---|
| Account Data | Duration of account + 2 years post-closure | Legal dispute window; regulatory compliance |
| Tax Documents (Document Vault) | Minimum 7 years from upload date | IRS/CRA/HMRC statute of limitations; audit support |
| Engagement Records | 7 years from Engagement completion | Professional liability; regulatory requirements |
| Payment Records | 7 years from transaction date | Tax and financial reporting obligations |
| Communications (in-platform) | 3 years from message date | Dispute resolution; professional record |
| Security & Access Logs | 1 year from log creation | Security investigation; compliance |
| Marketing Data | Until consent withdrawal + 30 days | Consent-based processing |
| Anonymized/Aggregated Analytics | Indefinite | Product improvement (no personal data) |
You may request deletion of your personal data before the end of a retention period. Deletion requests are subject to our legal obligations to retain certain data (e.g., financial records required by tax law). We will inform you of any data we are legally required to retain when processing your deletion request.
Upon account closure, you have 90 days to export your Document Vault contents. After this window, Vault data will be deleted on a rolling basis per our retention schedule, except as required by law.
International Data Transfers
White Owl is based in the United States. When Users from the EEA, UK, Canada, Australia, UAE, and other jurisdictions use the Platform, their data is transferred to and processed in the United States, which may not provide the same level of data protection as their home jurisdiction.
For EEA and UK Users, we rely on the following transfer mechanisms:
- Standard Contractual Clauses (SCCs): We have implemented the European Commission's approved SCCs with all sub-processors receiving EEA data.
- UK International Data Transfer Agreements (IDTAs): Where required for UK personal data.
- Adequacy Decisions: Where the European Commission has recognized the destination country as providing adequate protection.
For Canadian Users, cross-border transfers are conducted in compliance with PIPEDA's accountability and safeguard principles. For Australian Users, we comply with APPs 8.1–8.2 regarding overseas disclosure.
Your Privacy Rights
Subject to applicable law, all Users have the following rights regarding their personal data:
Request a copy of the personal data we hold about you, including Document Vault access logs.
Request correction of inaccurate or incomplete personal data in your account.
Request deletion of your personal data, subject to our legal retention obligations.
Receive your personal data in a structured, machine-readable format for transfer to another service.
Object to processing based on legitimate interests or for direct marketing purposes.
Request that we limit processing of your data pending resolution of a complaint or correction request.
Withdraw consent for consent-based processing (e.g., marketing) at any time without affecting prior lawful processing.
California residents: opt out of any sale of personal information (we do not sell data, but this right is acknowledged).
To exercise any right, contact us at privacy@whiteowl.app. We will respond within 30 days (or the shorter period required by applicable law). We may need to verify your identity before processing requests. We will not discriminate against you for exercising your privacy rights.
GDPR — EEA & UK Users
White Owl AI Inc., 1209 Orange Street, Wilmington, DE 19801, USA, is the Data Controller for personal data of EEA and UK Users. Our EU representative (if applicable) is To be appointed.
EEA and UK Users have the right to lodge a complaint with their local supervisory authority. In the UK, this is the Information Commissioner's Office (ICO) at ico.org.uk. In Ireland, this is the Data Protection Commission (DPC). We encourage you to contact us first at privacy@whiteowl.app so we may resolve any concerns directly.
Automated Decision-Making: Our AI matching algorithm produces recommendations that Clients and Tax Professionals are free to accept or disregard. Matching recommendations are not binding automated decisions in the sense of GDPR Art. 22. No fully automated decision with significant legal effect is made about Users without human involvement.
CCPA — California Users
Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have additional rights:
- Right to Know: The categories and specific pieces of personal information we collect, use, disclose, and sell.
- Right to Delete: Request deletion of personal information we have collected, subject to legal exceptions.
- Right to Correct: Request correction of inaccurate personal information.
- Right to Opt-Out of Sale/Sharing: We do not sell personal information. We do not share personal information for cross-context behavioral advertising.
- Right to Limit Use of Sensitive Personal Information: We use sensitive personal information (financial data, tax records) only to the extent necessary to provide Platform services.
- Non-Discrimination: We will not discriminate against you for exercising CCPA rights.
In the preceding 12 months, we have collected the following categories of personal information: Identifiers; Personal information under Cal. Civil Code § 1798.80; Financial information; Commercial information; Internet or electronic network activity; Professional or employment information; Inferences about preferences.
We have not sold personal information in the preceding 12 months. To submit a CCPA request, contact privacy@whiteowl.app or call 1-800-WHITEOWL. Authorized agents may submit requests on your behalf with written authorization.
Canadian Users — PIPEDA
For Canadian Users, White Owl complies with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation. We collect only the personal information necessary for identified purposes, and only with consent. Canadian Users may withdraw consent, subject to legal and contractual restrictions.
Our Chief Privacy Officer is responsible for ensuring compliance with PIPEDA obligations. Canadian Users who have concerns about our privacy practices may contact the Privacy Commissioner of Canada at priv.gc.ca.
Cookies & Tracking Technologies
16.1 Types of Cookies We Use
| Type | Purpose | Can You Opt Out? |
|---|---|---|
| Strictly Necessary | Authentication, session management, security features. Required for the Platform to function. | No — required |
| Functional | Language preferences, time zone settings, saved search filters, dashboard layout preferences. | Yes (with reduced functionality) |
| Performance/Analytics | Anonymized usage analytics for Platform improvement. We use privacy-respecting analytics that do not build cross-site profiles. | Yes |
| Marketing | We do not serve behavioral advertising cookies on the Platform. We may use cookies to measure the effectiveness of our own marketing campaigns. | Yes |
16.2 Managing Cookies
You can manage cookie preferences through our Cookie Preference Center (accessible via the cookie banner or footer link). You may also configure your browser to refuse or delete cookies, though this may affect Platform functionality. For analytics opt-out, you may also use browser-level Do Not Track signals, which we honor.
Children's Privacy
The Platform is not directed to individuals under the age of 18 (or the age of majority in their jurisdiction). We do not knowingly collect personal information from anyone under 18. If we learn that we have collected personal information from a minor, we will delete it promptly. If you believe a minor has provided personal information through the Platform, please contact privacy@whiteowl.app.
Privacy Policy Updates
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or Platform features. When we make material changes, we will:
- Notify you by email to the address associated with your account at least 14 days before the changes take effect.
- Post a prominent notice on the Platform.
- Update the “Effective Date” at the top of this Policy.
- Where required by law, obtain fresh consent before implementing material changes to how we use your data.
Your continued use of the Platform after the effective date of material changes constitutes your acceptance. Prior versions of this Policy are archived and available upon request.